In Pakistan, Eid-ul-Fitr and Eid-ul-Adha are not just religious and cultural celebrations; they are also high points for consumer spending, particularly on electronics and smartphones. Combined with sales events like 11.11, Black Friday, Daraz sales, and New Year offers, these occasions can significantly impact mobile prices across the market.
Understanding how these events affect pricing can help you make smart buying decisions, whether you’re looking to upgrade or invest in a new smartphone.
Eid Season – A Spike in Demand
During both Eid events, there is a visible surge in demand for new smartphones. People purchase phones:
- As Eidi gifts for children or loved ones
- For personal use, often as a self-reward
- As part of preparations for travel or family visits
This increased demand often leads to temporary price hikes, especially in physical stores across Pakistan. Mobile retailers in areas like Hafeez Center (Lahore), Saddar (Karachi), and Centaurus (Islamabad) report a rise in footfall and, consequently, slightly inflated prices on popular models.
Sales Events: Real Deals or Marketing Hype?
Online platforms like Daraz, PriceOye, and Telemart run major discount campaigns during:
- 11.11 (Singles Day)
- 12.12
- Ramadan/Eid Sales
- Black Friday
- New Year Sales
These events often advertise 10% to 40% discounts on smartphones, especially mid-range models like:
- Samsung A series
- Xiaomi Redmi Note series
- Infinix and Tecno models
- Vivo Y and V series
However, consumers must be cautious. Many online platforms increase the base price before applying a discount, giving the illusion of savings. Cross-checking with official websites or price comparison tools can help identify genuine discounts.
Eid vs Black Friday: When to Buy?
While Eid brings emotional and social buying reasons, Black Friday and 11.11 are more commercial sale events, often with flash deals, bundled offers, and installment plans.
Best Phones to Buy on Eid:
- iPhones (due to gift appeal)
- Flagship Samsungs (S series)
- High-end Oppo/Vivo for camera quality
Best Phones to Buy on Sale Events:
- Xiaomi/Realme (significant discounts)
- Tecno/Infinix (budget category)
- Mid-range Samsung A or M series
Impact on Used and Non-PTA Market
In the used phone market, especially for non-PTA phones, sales events and Eid also cause price fluctuations.
- Before Eid, non-PTA iPhones often go up by Rs. 5,000–10,000 as demand spikes.
- After Eid, when demand drops, prices stabilize or decrease slightly.
- During sales events, used PTA-approved phones become more attractive, especially if new phone prices remain high.
This makes it a good time to sell your old phone before Eid and buy used or PTA phones during or after sales events.
How Retailers Strategically Adjust Prices
Retailers understand buying behavior during Eid and sales periods. They usually:
- Stock popular models in advance (Samsung, iPhones, Xiaomi)
- Increase prices on in-demand models during Eid due to urgency
- Offer accessory bundles to upsell during Eid (cover, handsfree, power bank)
- Provide fake discounts during online sales unless they’re brand-authorized
This means that smart buyers should time their purchases either early in the sales period or post-Eid, when stocks normalize and sellers want to clear inventory.
Is It Really Cheaper Online During Sales?
Yes and no.
Online platforms like Daraz or PriceOye may offer limited-time lightning deals that are real bargains — but these often apply to older models or less popular phones. Brand-authorized stores such as MiStore.pk or SamsungPakistan.com may offer flat price drops with warranty during big events.
To avoid overpaying, consider:
- Using price tracker extensions or apps
- Buying from official partner stores
- Comparing 2–3 platforms before placing an order
Conclusion: When and Where to Buy
If you’re planning to buy a phone:
- Buy before Eid if gifting is your goal but expect higher prices
- Wait for online events like 11.11 for genuine savings on budget phones
- Buy PTA-approved phones during Daraz/Samsung/MiStore sales
- Avoid impulse buying based solely on banners claiming “Flat 50% Off”
Remember, the best time to buy is when your need aligns with value, not just hype.
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