Smartphone prices have been steadily climbing over the years, making the resale value of a mobile phone more important than ever. Whether you upgrade every year or plan to switch brands, picking a phone that retains its value ensures you get a good return on your investment.
This guide highlights the top smartphones in 2025 that consistently offer high resale value, based on brand trust, build quality, software support, and market demand.
Why Resale Value Matters
- Saves money on upgrades: Reselling your old phone can significantly reduce the cost of your new one.
- Reflects brand strength: Phones with strong resale values often come from brands with better customer support and long-term reliability.
- Market demand: Phones that retain value are usually in high demand, especially in countries like Pakistan, India, and UAE.
1. iPhone 14 Pro / Pro Max
Apple iPhones have always topped the chart for best resale value, and the iPhone 14 Pro series continues the tradition. With a premium stainless-steel body, powerful A16 Bionic chip, and long software support (up to 5 years), these models sell for up to 70–80% of their original value even a year after launch.
Resale Value After 1 Year: 70–75%
Why: Brand trust, global demand, long-term iOS updates
2. iPhone 13 / 13 Mini
Still popular in 2025, the iPhone 13 and 13 Mini offer excellent performance and design. Their resale value has remained solid due to the popularity of compact phones and Apple’s extended support.
Resale Value After 2 Years: 60–65%
Why: Small form factor, reliable performance, iOS support
3. Samsung Galaxy S23 Ultra
Samsung’s flagship for 2023, the S23 Ultra, still commands a strong resale value. Its S Pen support, 200MP camera, and consistent software updates make it appealing even two years later.
Resale Value After 1–2 Years: 60–65%
Why: Flagship features, premium design, strong brand image
4. Google Pixel 7 Pro
Pixel phones hold their value well due to clean Android experience and timely updates. The Pixel 7 Pro, in particular, remains popular among tech-savvy users who appreciate its camera and software features.
Resale Value After 1 Year: 55–60%
Why: Pure Android, excellent camera, guaranteed updates
5. OnePlus 11
OnePlus phones once had poor resale value, but that changed with the OnePlus 11. Known for its flagship specs at a lower price, this phone appeals to a wide audience and retains value better than most mid-range Android devices.
Resale Value After 1 Year: 50–55%
Why: Balanced specs, fast performance, brand revival
6. iPhone SE (2nd & 3rd Gen)
The iPhone SE is a favorite in the used phone market because of its price-to-performance ratio. It’s compact, fast, and ideal for users who want an affordable Apple experience.
Resale Value After 2–3 Years: 50–60%
Why: Affordable entry point to iOS, wide availability
7. Samsung Galaxy A72 / A73
For those who prefer Samsung on a budget, the A72 and A73 series offer a good balance between specs and value. These phones are still in demand in the used market.
Resale Value After 1–2 Years: 45–50%
Why: Mid-range appeal, AMOLED display, brand trust
Factors That Affect Resale Value
- Brand Reputation – Apple, Samsung, and Google are leaders in this area.
- Software Support – Devices with longer update cycles retain value longer.
- Condition – A well-maintained phone fetches a better price.
- Storage Variant – Higher storage often means better resale but also higher initial cost.
- Market Demand – The more popular a phone, the easier and more profitable it is to sell.
Tips to Maintain Resale Value
- Use a high-quality case and screen protector
- Keep the original box, charger, and accessories
- Avoid jailbreaking or rooting
- Sell within 12–18 months for best value
- Keep the phone in good cosmetic and battery condition
Best Platforms to Sell Used Phones in Pakistan
- OLX Pakistan
- PakMobizone
- Facebook Marketplace
- Local mobile shops
- Shop warranty trade-in programs
Final Thoughts
If you’re planning to buy a new smartphone, think beyond specs and camera. Resale value is a key factor in the total cost of ownership. Choosing a device from a brand with high secondhand demand ensures that when it’s time to upgrade, you’ll get a good portion of your money back.
The iPhone series clearly leads in this category, followed by Samsung and Google Pixel. So whether you’re a student, content creator, or business professional, make your next purchase with an eye on future resale potential.
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