What Makes a Mobile Brand “Premium”? A Look at Customer Perception
Consumers often wonder what transforms certain mobile brands into coveted premium names. Across global markets, brands like Apple, Samsung, Huawei, and some high-end offerings from Xiaomi or Oppo have successfully entered the premium segment. Consumer research and brand positioning studies show that several interrelated factors—spanning quality, psychology, pricing, and emotional resonance—build the premium image. Let’s […]